Hello, we’re Forty Two and we love talking to strangers.
Trust us, your mum wouldn’t approve.
We’re George and Hayley: sales and creative. We’ve spent decades getting good at turning strangers into clients, communities and buyers. Now we’ve put together a consultancy to do just that for you.
So, where do you need us?
Let's talk sales
Your pipeline shouldn't depend on who you had lunch with last Tuesday.
Let's get creative
If people are scrolling past your brand, that’s not on them.
WHERE WE LEARNED THE CRAFT
Different rooms. Same habit.
Hayley built her career in the editorial rooms of Cosmopolitan, Glamour and Stylist. Writing for brands like L’Oréal, Dyson and NatWest, in an industry where the standard was non-negotiable.
George spent twenty years on the front line of new business sales in market research — an industry built on understanding why people think, feel and buy. Building teams and pipelines from scratch for clients including The FA, Hilton, Nike and the BBC.
Then AI arrived. We didn’t step back. We made the mistakes, learned what actually works, and built it into everything we do now. Using that technology daily, in service of the work. Never instead of it.
So you can do it the old fashioned way. Do it with AI. Or you can do it with us. Learn from our mistakes. Let’s grow your business together.
Before you ask.
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Us. You get George or Hayley, not a junior you’ve never met.
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Yes, where it makes the work better or faster. Never instead of thinking. Not an intern with a Canva account. Not a faceless agency charging enterprise rates. And not you, prompting into the abyss at two in the morning.
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Often both, because a great brand with no pipeline is a hobby. Tell us where it hurts and we’ll tell you where to start.
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Founder-led businesses through to scale-ups of around 200 people. On the sales side, mostly B2B businesses whose pipeline hasn’t kept pace with their growth. On the creative side, brands with a better product than their feed lets on. We have a soft spot for progressive brands trying to do things better, and we’re best for brands who don’t do dull.
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A 20-minute call. You tell us what’s not working; we tell you honestly whether we can fix it.
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Most clients work with us on a monthly retainer, adding other services as they need them. On the sales side, George also takes commission on new business he wins for you. Skin in the game, and all that.
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Three months. It’s the sweet spot: long enough to build something real, short enough that you’re never locked in.