Most businesses are one good salesperson away from where they want to be.
The problem is finding them and affording them. That's where I come in.
Hey, I'm George. The nice guy behind the hard sell.
I've spent more than two decades on the front line of new business. Selling, creating and steering real people long before AI joined the team. I've worked from startups to established players, with brands like The FA, Hilton, Nike and the BBC on the books.
I started in market research, which, beyond being the guy asking annoying questions at the end of the phone, taught me the most important thing in sales: why people think, feel and buy the way they do.
Now when I walk into events and meetings, I love talking to strangers (really, it's not just a line). And usually, in that first conversation, they tell me the real problem.
That's where the work starts. That's the conversation I can have for you.
“Having someone who could challenge our thinking and guide us in the right direction made a real difference.”
Nobody got into sales to update the CRM.
And yet your best salesperson spent Tuesday updating a spreadsheet. Most sales teams don't have a talent problem. They have a time problem.
Want a sales system the Forty Two way? I build the AI infrastructure, team management and pipelines saving your team time and getting them back in the room, where the conversations, and real work, are happening.
Forty Two 3 ways
Take one. Take all three. Start wherever it hurts most.
In your systems
I sit down with you to work out where you are on this wild AI ride. Then I connect your CRM, inbox and outreach tools so AI handles the research, drafting and reporting, leaving you free to do the human side of sales.
“They brought structure and clarity to our sales approach and helped us build a more consistent pipeline.”
Mark Squires, Watermelon Research
Not sure what you need?
Most people aren't. That's what the first conversation is for.
In your team
I work alongside your people, build strategy, coach conversations and know which risks are worth taking. My sales experience on loan to your team until it's their own.
“What stood out was how quickly Forty Two just felt part of the team.”
Mark Squires, Watermelon Research
In the room
I open doors, lead first conversations and turn strangers into warm prospects. At events, in pitches or on stage.
“He also transformed our approach to conferences, turning them into real business development opportunities.”
Ross Thompson, Proctimise
FREE TOOL · 3 MINUTES
Is AI pulling its weight in your sales team?
Twelve quick statements. Around three minutes. Three practical next steps.
“We’ve grown over 30% year-on-year for the past two years, and George has played a key role in that.”
Ross Thompson, Co-Founder, Proctimise
Everyone’s got 20 minutes.
Could be the best trade you make all week: 20 minutes on the phone for hours back from the spreadsheet black hole.